Client Work
Masterclass
Identity and media direction for a Tanzanian internet show built to make entrepreneurial insight clearer and more shareable.
Otis Labs shaped the visual system for Masterclass Show so each episode, guest moment, and campaign asset could travel well across digital channels without losing clarity.
Type
Campaign Design
Client
Master Class
Industry
Internet Show
Country
Tanzania
Duration
2 months
Scope
Overview
Otis Labs shaped the visual system for Masterclass Show so each episode, guest moment, and campaign asset could travel well across digital channels without losing clarity.
Challenge
University students lacked strong networks, relatable role models, and a clear blueprint for getting started in business or a chosen career path.
Response
We built a flexible identity and rollout system that translated each show theme into social-ready visuals and branded content blocks that could inform and attract a young online audience.
Selected Screens
More of the work
A closer look at the product screens, brand assets, and supporting visuals available in the archive for this project.
Next Project
Le Grande