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Client Work

Safiri

A transport platform redesign spanning mobile app, website, media direction, and brand refresh for East African travel.

Safiri sits at the center of the Otis Labs archive: a product and brand effort focused on making ticket discovery, booking, and operator-side sales management much clearer.

Type

Digital Product

Client

Safiri App

Industry

Transport & Logistics

Country

Tanzania & Zambia

Duration

1 year

Safiri cover

Scope

Product DesignMobile App DesignWebsite DesignMedia DirectionBrand Redesign

Overview

Safiri sits at the center of the Otis Labs archive: a product and brand effort focused on making ticket discovery, booking, and operator-side sales management much clearer.

Challenge

Bus companies were losing significant revenue through cash leakages, while travelers struggled to know where to buy tickets, what prices to expect, and where nearby stations were located.

Response

Otis Labs designed a B2B and B2C digital system that helps operators manage sales and ticketing while giving travelers a marketplace to compare routes, prices, locations, and arrival times.

Selected Screens

More of the work

A closer look at the product screens, brand assets, and supporting visuals available in the archive for this project.

Safiri selected screen
Safiri selected screen
Safiri selected screen

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